One of the greatest thrills when driving in Mumbai was to drive towards Nariman Point on Marine Drive and see the latest Amul Ad flying at the corner of Veer nariman Road. I think the restaurant there has changed its name a few times.
The humour was raw and yet suttle. The banner always brought a smile to my face.
This morning I received a forward from a Cathedralite friend. It was a series of the latest Amul ads!
They flew straight over my head. I did not understand them or the humour that was intended to be conveyed.
I thought to myself of how much out of touch I must be with not only mainstream India but just India as the common folk see it!
Either Amul advertising agents have lost it or I have! ? :-)
